Water Damage SEO Guide (Generate Leads in 2020)
What is Water Damage SEO?
Water damage SEO is the process of optimizing your company on search engines with the goal of lead generation. For a water restoration company, online assets can include but are not limited to a website, Google My Business listing, Facebook page, and Yelp listing. Each of these online assets can be optimized to increase clicks, engagement, and ultimately generate water damage leads. SEO is one of several methods used to generate leads online but it has proven to be the most effective in regards to ROI.
Do Water Damage Companies Really Need Search Optimization?
It depends on the company’s goals. If their goals are to generate leads online, investing in SEO is a no-brainer. Instead of spending thousands of dollars per week on 3rd party lead brokers, you can generate exclusive leads with your own optimized web presence. Not only is it more affordable but it helps grow your business over time, making it one of the most sustainable techniques available. Some people don’t like SEO because it “takes too long to work” which is sort of a misnomer in this day in age. The truth is that SEO works as well as your company works. If you brand yourself offline, you are going to perform better on search results as well.
The Pillars of Water Restoration SEO
When people think about SEO, their initial thought is often distorted by antiquated techniques and groupthink. SEO is actually much simpler than people make it out to be. Nobody can guarantee that you rank in a certain position on Google, but they can apply strategies based on data, that will give you the best possible chance. It’s not rocket science like some portray it, but there are basically four main elements to search engine optimization in 2020. Serpmatic is proud to educate water restoration companies about SEO and why it’s not something to fear, but instead a tool to grow your business.
If you think of SEO as a house, then technical optimization is the foundation. The baseline things every website needs are speed, crawlability, and a comprehensive URL structure. Without these things, additional measures will be mostly in vain. Did you know that many water restoration websites don’t even show up at all on Google search results? That’s because whoever set up the website didn’t make it crawlable to search engines. They accidentally used noindex command or jacked with their robots.txt file to the point of being ineligible for search results. Any content written after this point is a waste because nobody will find it via search engine queries.
Once the technical aspect is streamlined, your next concern should be on-page SEO. Being indexed opens the door for search engines to rank your website, but you still must give them every reason to rank pages high. That’s done through on-page optimization. For those unaware, on-page SEO consists of title tags, meta descriptions, URL slugs, keyword placement, and internal linking. When you execute those things properly, you put your page in the best position to rank for a target keyword. Knowing which keywords to target is part of on-page SEO and can be researched with tools like MOZ Keyword Explorer, SEMRush, and UberSuggest.
For water restoration companies, local SEO is almost always the best channel for lead generation. The goal is to show up on Google’s local 3-pack for relevant keywords within your service area. If you are able to appear within that 3-pack, you can expect local consumers to engage with your listing, and many of them will connect with you via phone call or form submission. Achieving local ranking takes a bit of work but it can be done. First, you need to generate quality reviews for your listing which is most effective when you use reputation management software. Next, you need to work on your website and connect it to your GMB listing for SEO purposes.
Anybody thinking they can rank without any inbound links is mistaken. You need inbound links to rank, but you must also avoid breaking Google’s guidelines. The best way to get a baseline of links is by creating citations on well-known platforms like GMB, Yelp, HomeAdvisor, and Angie’s list. Don’t forget about social media listings like Facebook, Instagram, Twitter, and YouTube. These nofollow links will signal to Google that you are a legitimate business. From there you try to earn additional follow links through content marketing. If you write the premium guide to water damage, you can use it in an email blast, hoping other sites link to it.
Serpmatic SEO Guides
Does Serpmatic know what they are talking about? Dig where we’re coming from. We’re coming from working on hundreds of SEO campaigns in the last decade. We’re coming from working on reputation management for water damage companies. We’re coming from content creation and marketing for water restoration businesses. We understand the market and our goal is to educate small business owners on how to do properly implement SEO into their online lead generation strategy. Our goal is to help your business succeed. If you’d like to learn more about SEO and how it can help your business feel free to Contact Us at your convenience.