Security Guard SEO Guide (Patrol, Watchmen, etc.)
What is Security Guard SEO?
Security Guard SEO is a method of marketing your security guard business online through Google search results. SEO requires on-site optimization, content writing, off-site link building, and local listings optimization. When a company appears on search results, it gets more leads.
Why Should Security Professionals Care?
Every business owner wants to get more leads from any source that can provide them. Google happens to be one of the greatest sources for quality lead generation in the security industry. When a person, place, or entity needs security for their event or outing, they may consult with Google’s search engine to find the person they are looking for. If you appear, you may be the choice.
What are The Elements of Security SEO?
There are 5 main elements of SEO in 2020:
When people talk about SEO they are usually talking specifically about on-page SEO. On-page optimization involves tasks like keyword insertion, title tag optimization, meta description optimization, image alt text optimization, and other on-page tasks. That’s why people have mistakenly formed the perception that SEO can be applied once and then forgotten about.
Link building is a controversial word in the SEO industry. You need links in order for Google to acknowledge your website but too many bad links can also get your site penalized. In an ideal world, websites will link to your pages naturally after you create high-quality content that is worth sharing. But many SEO professionals use other tactics to create links which can be dangerous.
The more intricate part of SEO is technical optimization. To perform Technical SEO you will need a software called Screaming Frog and someone familiar with website codebase. Screaming Frog crawls your website and its URLs to find inconsistencies and possible issues. Other aspects of Technical SEO include site speed, schema markup, 301 redirects, and more.
Even with strong on-page SEO, local SEO, and technical SEO, your security guard site cannot rank without content marketing. The basis of content marketing is content writing. You need to write quality content on your web pages to make sure Google perceives the page as indexable. But most of all, you need to ensure readers will find the content easy to consume and navigate.
Google My Business is one of the best lead capturing devices on the web. When a local user searches for security guards near me they are presented with a Local 3-Pack that showcases 3 relevant businesses based on proximity, prominence, and relevance to the search result and their searching location. You can enhance your prominence and relevance through NAP citations.
Should Security Guards Even Bother With Digital Marketing?
There are probably thousands of security guards who have asked this very question. And if 999 of them decide that the answer is no, it creates a great opportunity for you and your business. Since security SEO is not as competitive as other niches, it becomes fairly easy to dominate the search results in your local area. All you have to do is follow the simple steps outlined above and hope for the best. You really have nothing to lose since you aren’t investing much money.
Check out SERPmatic for more SEO Guides, Lead Generation Guides, and other methods to improve your web presence. With the right information, achieving success could be easier than you realize.