Podiatrist SEO: A Guide To Online Visibility For Your Practice
SEO for Podiatrists is about acquiring new customers through Google search. Specifically, SEO deals with two sections of search engine results: traditional organic results and the local map 3-pack. The search engine users separate algorithms for both results-types; however, some overlap exists.
In the following guide, Serpmatic breaks down all aspects of podiatrist search engine optimization in 2022.
Local SEO for Podiatry
We’ll start with Local SEO because it’s the easiest to do yourself. First, you must register your Google Business Profile by going to google.com/businesss. From there, claim your business by requesting postcard verification and entering the code once you receive it in the mail.
Once your Google Business Profile is live, you can optimize it for SEO. The most important factors to consider are proximity, relevance, and prominence.
If your business address is located in a prime area, you don’t have to worry about proximity since you are already around many potential patients. However, if you are in the middle of nowhere, you might have to take extra steps to expand your proximity.
Relevance is based on keywords within your business profile, so include relevant terms within your business description and services. It also helps if your business name contains terms like podiatrist or podiatry. Relevance scores can also increase if customers leave keyword-rich testimonials.
Speaking of reviews, they heavily influence your profile’s prominence. Generating 100+ reviews is the fastest way to make your practice credible on Google. As a result, it’s helpful to develop a review acquisition process for your patients, including email and text reminders with direct links.
Local Listing Sites for Podiatrists
One way to enhance your local SEO campaign besides Google Business Profile is to submit local listings for your podiatry practice. Local listings serve as foundational links for your website and establish instant credibility related to your business address and contact information.
Check out some local listing sites for podiatrists below:
- Google Business Profile
- Health Grades
- D Magazine
- Zoc Doc
Organic Podiatry SEO
Ranking on organic results requires a legitimate website with a domain name, hosting, and quality content. Those are the three base-level requirements you must meet to rank on organic search results. From there, you can further optimize your website with various tactics.
We mentioned overlap between local and organic ranking factors, and your website is one of the most potent ones. A high-authority website can boost both organic search rankings and Google Maps rankings.
Domain Name + Hosting
Most practices already have a domain name, but you can always purchase one at GoDaddy, Siteground, or BlueHost. These platforms also offer hosting services to make sure you can publish your domain name as a website. The best domain names contain your doctor or practice name.
You can download a WordPress Theme, utilize a DIY website builder like Duda or invest in professional website design services. However you choose to design your website, you must ensure it meets basic SEO standards. For example, it should have a navigation menu and display correctly on mobile and desktop devices.
Your website can’t rank for keywords without content. The best websites have hundreds of content pages, but you can start with 25. First, make sure your homepage describes your practice and everything it performs. From there, be sure to publish individual pages for sub-topics like secondary services. Finally, publish several articles about your industry and location.
SEO Keywords for Podiatry Practices
With both local and organic SEO, you must target keywords within your content. The goal is to attract relevant users who search for a series of topical keywords related to your industry. Take a look at some of the most popular SEO keywords for podiatry practices in 2022:
- extensor digitorum longus pain
- foot and ankle specialist
- achilles tendonitis
- foot doctors
- foot doctor
- foot fractures
- podiatrist near me
- tendon injury
- tendonitis top of calf
- bone spur on side of foot
Podiatry Practice Online Visibility
Your SEO campaign can take up to 6 months to fully implement, depending on your domain age. Google must crawl and index your website, form trust, and begin to rank your content for a variety of keywords. Although several factors influence SEO results, you can consider the following concepts to maximize your Google ranking.
Links are a major algorithmic factor for Google SERPs. Building links requires publishing high-quality content that other websites share on their website. In addition, the content must provide intrinsic value for different domains to even consider linking to it from their content. Links are like an endorsement from one website to another, so you have to earn credibility.
SEO works best when combined with a larger-scale branding effort, including advertising, social media, and digital promotion. The more people search your brand name, the more Google will trust your website. Of course, you can run Facebook Ads and Google Ads to help supplement your website traffic before the SEO takes full effect.
The digital marketing world transcends any one particular platform, including Google. It’s a good idea to diversify your online presence as much as possible, including through social media platforms like Facebook, Instagram, and even TikTok. Of course, you can’t forget about YouTube, as more users will consume YouTube videos in 2022 than any other streaming service.