Pest Control Leads: How To Get Exclusive Leads in 2020
What Are Pest Control Leads in 2020?
Leads are potential customers who need pest control services and have demonstrated the intention of paying for them. Many 3rd party lead sites sell leads to pest control companies. They typically acquire the lead through digital marketing in the form of SEO or paid advertising.
Why You Should Think Differently About Pest Control Leads in 2020
Why are you paying a 3rd party when you can generate the lead on your own through SEO? Not only are SEO pest control leads exclusive but they are far more likely to convert and become a repeat customer. When you calculate the value of a lead of that quality, the cost of SEO services is far less than the continual payment to a 3rd party who gains most of the benefit for themselves. If you brand your own business online, you control the lead generation process.
How To Start Generating Leads
Buy a Domain Name + Hosting
If you don’t already have a domain name, you will need to buy one (along with hosting), from SiteGround, GoDaddy, or elsewhere. (*Should you purchase from the SiteGround link, we will earn a commission.). Domains take time to build a reputation, so the sooner you purchase one, the better. It’s ideal if you already have a domain name for your company. If you are unsure what a domain name actually is, it is simply the web address to your website. For example, mypestcontrolcompany.com —. Hosting is the monthly payment that keeps your website live on a server so that the public can visit it.
Create a Website
Once you have a domain name, you need a website design. You can use a free tool like SquareSpace or you can pay a professional to develop your site on WordPress or Drupal. If you are digitally-inclined, you can even install WordPress on your own with a 1-click install from your hosting provider. A lot of WordPress themes are free and will look professional even if you don’t have design skills. With that being said, custom web design is considered superior for SEO purposes.
Add & Market Content
A strong website has well-written and informative content that explains your services and appeals to visitors. Content can be shown in many forms including, text, image, and video. You should have a content page for every service you offer, and also add blog posts that target keywords within your industry. When adding images or videos, ensure they are unique to your company and showcase your staff and workers on-the-job. This helps build trust with visitors.
Apply Search Engine Optimization (SEO)
SEO is what makes your website and its pages rank on Google search. This is true both on traditional results as well as local maps results. Your goal is to appear in the Local 3 Pack within your main service area, as well as on traditional results for relevant search queries. Doing SEO correctly is what ultimately will generate the leads from Google and help you grow your business online.
Claim & Verify Your GMB Listing
Part of SEO is Local SEO and Google My Business (GMB) is the foundation of it. You need local SEO to dominate with lead generation. Pest control companies should claim and verify their business on Google. You should also start asking trusted customers to leave reviews on your GMB profile. You can even create a direct link and text the customer so that the process is extremely convenient.
Exclusive Pest Control Leads
Not all leads are the same. There are exclusive leads and shared leads. Exclusive leads are people who have shown specific interest in your company and your brand. Shared leads are people who have shown interest in pest control services, but not your brand or company. When a lead is shared, it is offered to multiple pest control contractors in the area, and the lead then decides which one to go with. That’s like throwing the meat in a dog pound and expecting good results.
Why Go Exclusive?
Exclusive leads hold more value to your company both in the short and long-term. The leads are far more valuable in the short-term because they convert at a higher rate. They also hold greater long-term value because they are more likely to become a repeat customer. Furthermore, they can be a potential review source for your company which will help its SEO and helps it generate even more leads in the future. There’s not even an exact numerical value you can place on the exclusivity of a lead, because its impact can be felt decades after the fact.
Who Has The Best Pest Control Leads?
Companies with a strong web presence typically get the best leads. This is true across all industries and not just pest control. When you call up a 3rd party dealer, the leads are not targeted to your brand. Some of them will still buy, but their long-term value is capped. Ultimately, the best leads are those that are exclusive and come from organic search. If you follow the steps to brand yourself online and participate in digital marketing strategies, you can be one of those companies who gets the best pest control leads in 2020 and beyond.
But Lead Gen is Still BS … Right?
It depends on who you are working with, quite honestly. Lead generation remains the best way to get new pest control customers. When people wonder how to grow a pest control business, SEO-based lead generation is the answer. But that is not what everyone wants to hear, and we understand that. There are many SEO companies or individuals who will go out of their way to screw you. You do have to navigate murky waters in the digital marketing space and you must be aware that some are trying to manipulate you.
Frequently Asked Questions
You can find pest control leads online for as little as $25 per lead. The most valuable leads however come from your own organic efforts and therefore vary in price.
The best way to generate leads is through SEO. When your business ranks on Google search for prominent keywords, it will attract relevant clicks who are more likely to convert into paying customers.
Aside from content marketing, you can promote your pest control company with google posts as well as social media activity.
What Does Serpmatic Know About it?
We’ve worked with some of the top contractor lead generation services in the nation. The reality is that we are not trying to tell you what to do, but rather providing the resources so that you can make an informed decision in 2020. We like to give you tips that help you get started with lead generation on your own. Once you reach a point where you think you can afford a service, you can move to the next phase of your marketing plan. But that phase is not for everyone to worry about.