How To Get Locksmith Leads in 2022
If you are looking for a way to get locksmith leads in 2022, you are in the right place. In the following guide, Serpmatic will outline the best methods, ideas, and strategies to generate more leads for locksmiths this year. Although your competitors are vying for the same consumers, there are simple yet proven methods to optimize your lead generation. Be sure to read to the end for the best lead acquisition tips.
Lead Generation Basics for Locksmiths
Locksmiths can buy leads from others, but the best way to secure quality leads is by generating them yourself. Yes, locksmiths can purchase leads from a lead broker, but those leads are not the best available on the web. Instead, the best leads are awarded to contractors or companies that appear on Google search in the Local Map Pack or in organic search results. There are multiple areas on a search engine results page (SERP) from where leads originate.
Local Map Pack
Perhaps the most effective lead-gen spot for locksmiths is the local map pack. It is a group of 3 business profiles that appear on SERPs for specific keywords. For example, when someone searches for a locksmith near me on Google, 3 businesses will appear in the map pack. The listings shown will vary by the searcher’s location, but generally speaking, the locksmiths with the best reviews and strongest Google Business Profile appear at the top and earn the most clicks.
The list of 10 web pages on a Google SERP is known as traditional organic results. They appear beneath the map pack as well as PPC ads, but still, earn a large percentage of user clicks. The reason why people still scroll down to organic results is that they can find out more information through the site’s title tag and meta description. An additional factor is the typical Google user’s distrust of paid advertising. They find organic results more reliable, overall.
Locksmiths can appear above organic results and even map results with featured snippets. A featured snippet is earned through quality content published on your company website. The content should answer a frequently asked question by consumers in your industry. For example, something like; are locksmiths 24/7? would be the header, and the body content would answer that question in the subsequent text. Most featured snippets are between 40-50 words.
Locksmith Lead Generation
Pay Per Sale Locksmith
You can invest in a pay per sale (PPS), pay per call (PPCall), or pay per lead (PPL) arrangement which means you only pay when your company receives a lead or closes a sale. These agreements have mixed results. Some find them helpful, while others complain about the quality of leads. There aren’t that many services out there who provide PPS. PPL and PPCall are more common infofurmanner.de.
Investing in ads is a chance for locksmiths to generate leads online. You can use Google Ads (formerly AdWords), Facebook Ads, or YouTube Ads. Each has its pros and cons for service industries. Locksmiths are often solicited on-demand, which makes Google Ads very intriguing. A consumer who is going to take action immediately is more likely to search Google than to wait to see an ad on Facebook or YouTube. Keep in mind, however, that many users still skip over PPC ads and move to the highest ranking organic results.
Locksmith Advertising Ideas
Running ads can be a creative process. The best ads create a sense of urgency for the user. They also convert them at a high rate. Creating urgency stems from incentivizing the consumer to take action. You might run a limited-time offer that urges the user to act now. As for conversion, a high-quality landing page helps the most. When the user reaches the page, they should have a clear path towards taking action and a convenient way of contacting your service quickly.
Locksmith Lead Broker
When you buy leads from a broker, they are often shared leads. This means that at least one other locksmith is given the same lead. Therefore, customers are less focused on your business and more focused on simply finding a locksmith. Another problem with broker leads is that they provide zero brand development or longevity for your business. Instead, they feed the more powerful broker, while your business wallows in relative anonymity.
SEO for Locksmith
The very best leads come from Google SERPs. The best way to optimize your business for SERPs is through search engine optimization (SEO). Everything discussed previously can be optimized with locksmith SEO. From the local map pack to featured snippets, the potential of SEO is great for your business. The best part is its longevity which makes its potential ROI much more appealing than other strategies.
Best Locksmith Websites
SEO works best when you have a high-quality website. The best locksmith websites are easily accessible through mobile and include a call to action (CTA). You should have your company name, address, and phone number displayed prominently throughout the website. Typically, your address will be in the footer, while your company name and phone number will be dispersed throughout several areas of the site, most notably; your homepage header.
Bonus Lead Generation Tips for Locksmith
We’ve outlined some of the most basic methods to get new locksmith prospects, but we’ve been holding back some of the most innovative strategies. Below we will go into detail about three cutting-edge lead generation tactics for locksmiths. These tips are potent and may result in an influx of new calls, form submissions, and customers in 2022.
1) Topical Authority
Content is a weapon for online marketing. The more content you can produce about your industry, the more keywords you can rank for on Google. Consider using an AI software like Jarvis to help write your content. You can combine this tool with SEO Surfer to optimize the content for keyword density, similarity, and word count. Write at least 20 articles about locksmith topics but make sure they all cover slightly different topics.
2) Link Building
Links are still the basis of the algorithm when it comes to competitive terms. If you are trying to rank for a highly competitive term, you are going to need backlinks from credible 3rd party websites. Think about link building like you would offline networking. Do you have any friends that are business owners? Do they have a website? These are relationships that should manifest themselves online, just as they are in the real world.
3) Brand Signals
Try starting a podcast or YouTube channel to expand your brand awareness. Everyone has a Facebook Business Page these days, but not as many have multimedia content to share. You must separate yourself in the eyes of your consumers and the Google algorithm. The best way to do so is to garner engagement from video and audio content. Furthermore, publishing your podcast on Apple and Spotify builds valuable nofollow links.
Frequently Asked Questions
The most effective way to generate locksmith leads is through digital marketing efforts like search engine optimization. When you appear on Google search results for relevant keyword terms, users can click-through to your website and contact you for services. When you ensure your online reputation is positive, users who find you are more likely to become a legitimate lead.
Exclusive locksmith leads refer to those that are generated exclusively for your locksmith business rather than for a pool of several locksmiths who then have to compete for the sale. Leads originating from SEO efforts are exclusive because they are attracting users to your company website, rather than a 3rd party entity that will then control the subsequent process.
To get started with online promotion you will need a registered domain name, a website, and a Google My Business listing. Hosting and registration for your domain will cost you a fee, but Google My Business listings are free to claim. Once you’ve established these three entities on the web, you can begin to optimize for lead generation.
What Does Serpmatic Know?
Serpmatic provides digital marketing resources for small business owners. Our goal is to help you optimize your website and generate quality leads online. In our experience, SEO is the best way to generate leads. That does not mean you cannot generate leads using other marketing strategies. Advertising has been proven to work when properly implemented, but it does end up costing quite a bit of money to maintain. Every business owner should do what works best for them. Sometimes it helps to review all potential strategies prior to making a final decision.