Keller SEO Services
Keller SEO services are search engine optimization services offered to businesses in Keller, TX. Oftentimes the service provider performs services in the same city as their client, but SEO can actually be applied from any location. For SEO to work properly, the marketing agency and client must work together to ensure an optimized web presence.
Keller, TX SEO Components in 2020
The shortest route to online success in 2020 is through local search marketing. Local SEO consists of Google My Business optimization and local keyword targeting on your company website. Your goal is to rank on both the Local 3-Pack and traditional search results. You can achieve this through the following:
Fully complete your GMB listing with name, address, phone number, website link, photos, posts, and Q & A’s. Ensure photos consist of your real staff performing work and be sure to showcase your logo at least a few times. Ensure your listing links to your homepage which should also be optimized for local search.
Local Keyword Targeting
Unlike a GMB listing where you are required to input your location, a website leaves more room for choice . Make sure your website is targeting local keywords like industry in Keller, TX. This way, Google recognizes the location term and ranks it accordingly. This works especially well when it links to your GMB listing, helping validate both the website and listing, simultaneously.
The internet has thousands of local directories, many of which are niche-specific. Getting listed on the right directories is an important aspect of local SEO. For one, it establishes credibility for your business just like the Yellow Pages did pre-internet. But its impact is even more direct than that. When listing information is consistent, it can influence the effectiveness of your website.
Your website should be optimized for local search, but also optimized in general. Following the same principles as you would for any site will help overall rankability. This means following Google’s Quality Guidelines and optimizing pages to help users navigate your website properly.
Content quality is an on-page SEO factor that many small businesses ignore because of a lack of resources. They don’t have time to write unique content for every page, let alone optimize it for search. But Google prefers unique and valuable content and does consider it when deciding where to rank a page. Too many websites use scraped or thin content and suffer in search rankings.
Title & Meta Tags
It is important for each page to have a relevant title tag and meta description. Both should consist of one instance of the primary keyword. The title tag remains the best way to communicate the subject of your page to Google and the users searching for a term. Meta descriptions provide a short preview of what to expect.
Google shows results based — in part — on keyword placement. Aside from the title and meta tags, keywords should be placed in content, header tags, image alt text, and link anchor text.
While Google’s search algorithm is more advanced than ever, it still relies on keyword placement to evaluate the page’s content and properly administer it to relevant searchers.
On-page factors are only a portion of the criteria Google uses to grade pages. Other signals used to determine the value of a page come from external sources. Some of this ties into local SEO, because NAP citations are a form of backlinks that can help give credibility to your website. But inbound links can come from other sources as well, including relevant websites in a similar niche.
While you absolutely want to brand your website, on-page, many of the most important branding signals originate from external sources. That’s why you must brand your company in every way possible. When people search for your brand on Google, they are going to see not only your website but your Google My Business listing (if SEO was done properly). Ultimately, you want people searching for your brand name directly which creates a signal of demand.
NAP citations are important for links, but these are called nofollow links. While they hold SEO value, dofollow links are seen as a vote of confidence and can more forcefully influence ranking position. You can get dofollow links by performing direct outreach and guest blogging. You should never pay for links however since it is against Google guidelines and can result in a penalty.
Google is not the only source of lead generation for local businesses. Social media platforms like Facebook, YouTube, and even LinkedIn can also foster consumer interest. In addition, social media can also influence SEO and even help a page rank higher on Google. Not only are social shares a form of link building (nofollow links) but they also serve as another citation of sorts.
Most of the SEO discussed online deals with front-end optimization. There are however back-end factors that also make an impact on SEO. Take, for example, the codebase of your website. While your site’s presentation may be optimized for search, its codebase design may discourage optimal search crawlability. Other technical SEO factors include URL structure and schema markup.
No business should underestimate the impact of URL structure. Google crawls websites based on the URL, and internal linking is vital to the health of your website. When you move your website to a new format, you must ensure that all of the URLs remain identical so that you can maintain the link equity developed over time. If a URL must be moved, you should apply a 301 redirect.
Google can understand websites better when they incorporate schema markup. For those unaware, schema markup is a microdata language that helps communicate the contents of websites to search engines. You can “mark up” different types of information, including business name and location, and potentially earn rich snippets on Google search results.
Many businesses use website builders like SquareSpace and Wix to build their website. While these formats have gotten better at providing SEO-friendly sites, many in the industry still believe that they lack the ideal codebase for SEO. It’s more difficult to customize your website design using these platforms which is why WordPress remains our top recommendation.
Frequently Asked Questions
Every small business can benefit from SEO but it is not the only way to generate leads. You can also use traditional advertising methods to spread the word about your services. With that said, SEO is pretty standard for modern businesses and highly effective.
The most notable benefits of SEO (if done properly) are lead generation and sales. When you rank on Google for topical keywords, you attract users into the beginning of your sales funnel. Many of them become qualified leads, and some can be converted into sales.
SEO is a long-term process that takes months to implement and just as long to work. When done correctly, SEO continues well-after the initial optimization effort. Google is constantly changing, and websites must adjust to keep pace.