Basketball Trainer SEO Guide (For Local Trainers)
What is Basketball Trainer SEO?
Basketball trainer SEO is a form of basketball marketing for trainers. It involves promoting their services online through a website, Google My Business listing, and social media. When a website and listing ranks high on Google search results, the trainer gets more inquiries.
Who Cares?
Guess what? Everyone needs SEO in some capacity. That includes basketball trainers. At Serpmatic, we consider ourselves the 1996 Bulls of SEO strategy. So you should care, unless you want to turn into a D3 college of internet marketing, running the Princeton offense while your opposition participates in a glorified layup line in route to beating you by 100 points.
What does SEO consist of?
It’s pretty simple. There are 4 parts to basketball training SEO going into 2020:
Local SEO
Local SEO involves optimizing your local business through Google My Business and Google Maps. It also requires you to establish some sort of social media presence. Ideally, you should also spread your business information throughout different directories with NAP citations.
- Google My Business
- Google Maps
- NAP Citations
- Social Media
On-page SEO
The magic of SEO happens on your webpages. You perform keyword research for relevant terms that your customers are searching for, and you create a website page that details how your services can help the consumer. You then place the keywords in the following places:
- Title Tag
- URL Slug
- Meta Description
- Image Alt Text
Technical SEO
The part of SEO that makes the least sense to the average business owner is technical SEO. Most of the tech SEO happens behind the scenes. Your site should be optimized for speed and also contain a microdata code language known as schema.org, which helps richen your results.
- Mobile Optimization
- Schema Markup
- Site Speed
- User Interface
Content Marketing
The secret weapon of SEO is content marketing. It has to do with more than simply optimizing your content pages for Google search (which we cited as an aspect of on-page SEO). Content marketing involves the sharing of content including blog posts to a larger group of users.
- Blog Posts
- Email Marketing
- Facebook Boosts
- Social Sharing
What You Should Take Away from the SEO for Basketball Trainers Guide from Serpmatic
If you want to get started with generating customers online for your basketball training business, you should start by claiming and optimizing your Google My Business page. From there you can consider putting up a website and writing some high-quality content to promote on social media. All of that should not cost you a dime. It’s when you want to take it to the next level, when you may have to start dropping some dimes on professional search engine optimization.