INCREASE VISIBILITY
Appearing on Google SERPs increases brand visibility for your business. There are several areas on SERPs where you can rank.
GENERATE LEADS
By showcasing your business on multiple areas of a SERP, you can generate leads in the form of phone calls and email inquries.
GROW YOUR BUSINESS
As your business grows through lead generation, you can invest even more in SEO marketing, and earn competitive SERP real estate
Rank Your Local Business
Generate high quality leads online
Search Engine Optimization (SEO) helps business owners secure relevant leads online. Unlike PPC and Social Media advertising, SEO can provide ROI for the long-term.
Local Map Pack Optimization
Google My Business and Google Maps are integral to an online business presence. Companies that appear in the Local 3 Pack generate more clicks and phone calls.
ORGANIC RESULTS
Being on page one of Google still means something, especially since most users prefer to click on organic results instead of paid ads. SEO helps achieve organic rank.
LOCAL MAP PACK
Consumers near your area should find you on the Local Map Pack — if you are properly optimized with a Google My Business profile and verified location.
YOUTUBE VIDEOS
YouTube is a Google property and the two entities are connected on SERPs. Google displays the top YouTube videos for relevant search queries in your industry.
FEATURED SNIPPETS
Google shows blocks of content on the top of search results for some queries — these programitcally selected text blocks achieve a de facto #1 Google ranking on SERPs.
INDUSTRIES
What’s Your Market?
SEO can benefit just about any small business. Whether you are a home improvement specalist or a basketball trainer, SERPs can help showcase your services to a broad range of interested parties. Common industries include:
HOME IMPROVEMENT
Generating home improvement leads is achievable with SEO marketing in 2021
SPORTS TRAINING
Athletes looking for basketball and baseball training may look online through Google search
CBD STORES
Newer industries like CBD are currenty competing for valuable SERP space on Google search
REAL ESTATE
Real estate agents must compete against national brands like Zillow to secure SERP space
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